SURGICAL STAPLERS
Complex product creation

Task

To make smart product restyling while retaining all the advantages available.
To create a recognizable image not only for the product, but also for the brand.
To develop a set of brand attributes necessary to promote the updated product line.

About the product

Surgical staplers are disposable and reusable devices that allow you to fix wound edges with staples rather than applying classical seams. Studies show that wounds closed with staples heal better.

Solution

There are many analogues in this field.
We study analogues and gather the opinions of experienced doctors, who provide the evidence of the advantages and disadvantages of the analogues.
We analyze functional and ergonomic features, study trends in the medical industry and develop detailed terms of reference.
Based on these terms of reference, the device design is build up.

It was important for us to emphasize reliability, severity, purity and care for doctors in the product, as well as to pay great attention to ergonomics.
These principles should be implemented not only in the design of the product itself, but also reflected in the name, logo, packaging, promotional materials.
For this project we have developed not only the design of the disposable and reusable stapler.
We have developed all the graphic elements, including advertising booklets.
It made it possible to create the most complete product image.